Elon Musk, the CEO of Tesla and other companies, knows how important it is to shape his image and promote his ventures. He wears many hats in his various companies and often serves as the face and main ambassador. Musk uses his influence to highlight the accomplishments of Tesla, SpaceX, Twitter, Neuralink, and The Boring Company.
One of the key areas of focus for Musk is Tesla’s Full Self-Driving (FSD) technology, which aims to make Tesla cars autonomous in the future. Musk believes that people still don’t fully grasp the significance of FSD. However, the system is currently under investigation by US regulators due to its involvement in several incidents.
Musk is known for his active presence on Twitter. In April, he personally announced a technical bug related to Starlink, SpaceX’s satellite internet access service. Starlink gained attention when Musk provided the service to Ukraine during the Russian invasion in 2022. Musk’s direct communication with his followers on Twitter allows him to control his message and engage with fans. In fact, he has even disbanded Tesla’s communication department and reduced Twitter’s responsiveness to journalists, relying on his charisma and direct interactions instead.
However, Musk’s acquisition of Twitter for $44 billion last year raised concerns. The platform transformed into a conservative stronghold, causing advertisers to withdraw due to the association with hateful content. Musk removed the safeguards against misinformation and discrimination that were put in place by the previous version of Twitter. Now, almost anything can be said on Twitter as long as it doesn’t violate the law.
This hands-off approach and the increasing polarization of Twitter have created a divide between Musk and progressive customers, who form a significant portion of Tesla’s customer base. Musk’s determination to combat what he calls the “woke mind virus” has made him a controversial figure. This term encompasses values like diversity, gender equality, anti-racism, anti-Semitism, and environmental protection, which are all championed by progressives. However, Musk believes that these values can lead to intolerance, thought policing, and cancel culture.
These clashes have tarnished Musk’s reputation as he strives to be recognized as one of the greatest innovators of our time and leave a lasting impact on history. Consequently, the valuation of Twitter has also suffered, currently standing at $14.41 billion, less than half its value when Musk acquired it.
In light of these challenges, Musk recently posted a job opening on Twitter. He announced that he is looking to hire a Vice President of Witchcraft & Propaganda, a playful way of referring to someone who would be in charge of public relations. Musk recognizes the need for someone who can improve his image and that of his companies, such as Twitter. While he did not provide specific details about the qualifications or responsibilities of the role, he mentioned the importance of navigating a post-truth, post-reason, and post-ethics world.
This announcement has garnered significant attention and sparked discussions on Twitter. Many individuals believe that Musk’s decision to seek help with his public image demonstrates his recognition of the challenges he faces. The job opening has generated interest, despite the lack of clarity surrounding the position’s specifics.
Overall, Elon Musk acknowledges the importance of shaping his public image and improving the reputation of his companies. His active presence on Twitter has both helped and hindered his goals, and he now seeks a Vice President of Witchcraft & Propaganda to assist him in these endeavors. By addressing the challenges he faces, Musk aims to solidify his position as a renowned innovator in history.
