Taylor Swift’s concert film “Taylor Swift: The Eras Tour” pulled in a massive $92.8 million at the domestic box office in its opening weekend, according to final figures released by AMC Theatres.
The movie played on 3,855 screens from October 13-16, with preview screenings on October 12. It scored the fifth-biggest debut weekend of 2022.
On Friday alone, “Eras Tour” took in $37.5 million. It went on to earn $32 million on Saturday and $23.2 million on Sunday for the huge three-day total.
The concert film is now number one at the worldwide box office, topping charts in the U.S., Canada, UK, Mexico, Australia, Germany and the Philippines.
It broke the record for the highest-grossing concert movie ever, surpassing Justin Bieber’s “Never Say Never” which grossed $73 million domestically in 2011.
Swift’s strategic distribution deal with AMC Theatres rather than a traditional studio allowed her to retain majority profit. She is estimated to take home around 57 percent of revenues.
The movie showcases Swift’s record-breaking Eras Tour featuring hits spanning her entire career. It runs nearly three hours long and was filmed in Los Angeles.
Demand for tickets was unprecedented, with AMC reporting its highest-ever single-day advance sales when they went on sale in September.
The film has no major competition in theaters, as horror movie “The Exorcist: Believer” actually moved its release up one week to avoid opening against Swift’s fervent fanbase.
As expected, “Eras Tour” is connecting with fans and critics alike. It boasts an A+ CinemaScore and a nearly perfect 99% Rotten Tomatoes rating.
Now the biggest concert movie ever, the Swift film’s incredible debut displays her unmatched ability to convert music success into box office domination.
Once again, Swift has accomplsihed a feat no other artist can match. Her connection with supporters translates seamlessly from the stage to the big screen.Copy
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Taylor Swift’s Box Office Windfall Won’t Save Theaters Without More Sustained Hits
Taylor Swift’s record-shattering “Eras Tour” concert film provided a major boost to struggling theaters. But the industry needs more than occasional blockbuster spikes to recover in the streaming age.
“Eras Tour” scored around $96 million domestically in its opening weekend, easily becoming the highest grossing concert movie ever. It powered the best overall box office frame since August, when “Barbie” ruled.
However, these massive one-off hits only briefly mask deeper issues facing theaters. Streaming and the pandemic hangover have weakened consistent ticket sales. Attendance habits lost are not easily regained.
Like “Barbie” this summer, “Eras Tour” demonstrates theaters can still draw big crowds for special events. But these sugar highs quickly fade. The real challenge is rebuilding habitual patronage in between.
Studios have done little to help by allowing strikes to disrupt releases. Major films like “Aquaman 2” moved to avoid spring deserts. Uncertainty makes luring viewers back harder.
Upcoming Marvel titles like November’s “The Marvels” offer hope. Disney needs the hit after underwhelming returns from “Lightyear” and other 2022 flops. Even Marvel is inconsistent though, as “Ant-Man 3” showed.
Studios will eventually rebound. But every disruption further erodes the theatrical experience in consumers’ minds. Three years of turbulence has weakened the industry’s resilience.
very few artists can replicate the appeal of a Swift or Beyoncé. Their fanbase’s loyalty enables once-in-a-generation box office feats. Most new films lack that pre-baked enthusiasm.
“Eras Tour” and “Barbie” provided uplifting success stories in a challenging year. But theaters require more depth beyond sporadic saviors. One smash hit alone can’t shake audiences permanently out of their streaming-centric comfort zones.
Hollywood must keep supplying a steady stream of broadly appealing films. Otherwise, even record-breaking weekends will only offer fleeting relief.
