Aston Martin has opened a new showroom in New York called Q New York. This showroom is part of the company’s plan to expand into the luxury car market. Aston Martin has faced many challenges in recent years, but they believe that investing in their brand is the key to success.
The new showroom is designed to provide a unique and luxurious experience for customers. It combines British luxury with the latest technology. Customers can make appointments to visit the showroom and see their Aston Martin being hand-assembled and finished in the UK.
The American market has been a focus for Aston Martin, especially with the popularity of their DBX SUV. Their bespoke Q service, which allows customers to customize their cars with different materials and colors, has seen a significant increase in demand. To assist customers in making choices, the showroom has a live video link to Aston Martin’s design team in the UK.
One of the highlights of the showroom is a 35ft x 10ft ultra-HD LED wall. This wall uses advanced rendering technology to provide customers with a realistic preview of their customized car. Outside observers can also get a glimpse of the Aston Martin world through a window that showcases a single car beneath a stunning chandelier.
The showroom features the American debut of the DB12 and an Aston Martin Valkyrie AMR Pro hypercar. For customers who are not based in New York, Aston Martin offers a full concierge service that includes travel, dining, and accommodation suggestions.
The design of the showroom is influenced by grand architecture and modern country houses. Aston Martin has always had a passion for architecture, and they have recently worked on projects in Tokyo, Miami, and New York. The goal is to create captivating spaces and provide customers with an immersive Aston Martin experience.
Marek Reichman, Aston Martin’s executive vice president and chief creative officer, expressed his excitement about the showroom. He believes that it represents the company’s commitment to design and craftsmanship. The showroom is filled with sights, sounds, shapes, colors, and materials that showcase Aston Martin’s attention to detail and dedication to providing customers with a memorable experience.
