The release of Taylor Swift’s re-recorded album ‘1989 (Taylor’s Version)’ has utterly dominated Spotify’s Weekly Top Songs chart in the US. Swift claimed the entire top 10 spots on the chart for the tracking week ending November 2nd, along with 19 of the top 20.
The achievement highlights Swift’s continued popularity and the eager anticipation amongst her fanbase for the re-recorded albums. It also demonstrates her unmatched ability to drive streams and generate major chart success.
Unsurprisingly, songs from ‘1989 (Taylor’s Version)’ make up the full top 10 on Spotify’s chart. The album’s opening track “Welcome To New York” lands at #9, while singles like “Blank Space,” “Out Of The Woods,” and “Style” appear in the top 10.
But perhaps most exciting for Swift’s loyal fans are the ‘From The Vault’ bonus tracks only available on the re-recorded version. These previously unreleased songs dominate the top half of the top 10.
At #1 is “Is It Over Now? (Taylor’s Version) (From The Vault),” which amassed over 20 million US streams on Spotify last week. Swift recently said she saw the song as a ‘sister’ to other ‘1989’ tracks “Out Of The Woods” and “I Wish You Would.”
Meanwhile, “Now That We Don’t Talk (Taylor’s Version) (From The Vault)” takes the #2 spot with over 18 million streams. Swift called it “the shortest song I’ve ever had, but I think it packs a punch.”
Rounding out the top 5 vault tracks are “Slut! (Taylor’s Version) (From The Vault)” at #3 and “Say Don’t Go (Taylor’s Version) (From The Vault)” at #4. The provocative “Slut!” generated controversy but clearly drew interest from fans.
The entire top 12 songs are all claimed by Swift, with “Bad Blood (Taylor’s Version)” at #11 and “I Know Places (Taylor’s Version)” at #12. In total, she placed 19 songs in the top 20.
The show of force highlights how Swift retains one of the most passionate fanbases in music ready to support her latest releases. It also shows how anticipated these re-recorded albums are after years of demand from fans.
By releasing new versions of songs like “Wildest Dreams,” Swift regains control of her master recordings and can fully profit off her own artistry.
After ‘Fearless (Taylor’s Version)’ in 2021 and now ‘1989,’ Swift still plans to re-record and release her other first six albums owned by her former label.
On Spotify, she has leveraged the excitement around these re-releases masterfully. Swift also limited ‘Midnights’ from playlisting for its first week, driving even more interest.
The enormous streaming totals for ‘1989 (Taylor’s Version)’ tracks will likely translate into a dominant debut week on the Billboard charts. The album is widely expected to open at #1 with over 400,000 equivalent album units.
On Spotify specifically, Swift is the platform’s most-streamed female artist of the past month. She now boasts over 70 million monthly listeners on the service.
By consistently generating headline-grabbing streaming numbers, Swift continues proving her unique status in the music landscape. She remains a cultural force able to command audience attention and direct it towards her new releases.
That captive fandom has sent her re-recordings soaring up the charts, thrilling longtime Swifties. It has also helped Swift regain ownership of her musical legacy on her own terms.
