Taylor Swift has unveiled yet another limited edition vinyl colorway for her upcoming re-recorded album 1989 (Taylor’s Version). On Monday, August 21st, Swift revealed on Instagram that 1989 will be getting a soft aquamarine green vinyl edition.
The new aquamarine version is available for pre-order exclusively on Swift’s website for 48 hours. It joins the previously announced limited “Sunrise Boulevard” yellow vinyl as special physical editions of 1989 (Taylor’s Version).
Swift first announced she would be releasing her re-recorded version of 1989 on October 21st during her last concert at Los Angeles’ SoFi Stadium on August 9th. The original 1989 was first released in 2014 and went on to top the Billboard 200 album chart for 11 consecutive weeks.
After Swift revealed she would be dropping 1989 (Taylor’s Version), songs from the original album re-entered charts as fans got excited for the re-release. Her mega hit “Blank Space,” which spent 7 weeks at #1 on the Hot 100 back in 2014-15, returned to the chart following the announcement.
1989 will be Taylor’s fourth re-recorded album after she began the process of re-doing her first six albums in 2019. Her previous re-recordings of Fearless, Red, and Speak Now all reached #1 as well. Fans are eagerly awaiting the 1989 re-do to hear Swift’s matured vocals on classics like “Shake It Off,” “Style,” and “Bad Blood.”
The aquamarine vinyl edition seems strategically timed to keep fan fervor high during the two-month lead-up to the October 21st release. The soft green color will likely prove popular with collectors looking to acquire all the 1989 vinyl variants.
Along with limited vinyl editions, Swift is releasing the album on CD and cassette. A Target exclusive CD version will contain two bonus tracks. Fans also believe hidden clues in the 1989 announcement point to Swift planning a major stadium tour in 2023.
Swift is known for dropping hints and surprises to thrill her devoted fanbase. The continual vinyl reveals and speculation around a tour announcement have kept Swifties engaged as the 1989 release nears.
The constant flow of 1989-related updates demonstrates Swift’s marketing savvy and connection to her supporters. Swift understands how to sustain buzz and make fans feel included in the process.
The aquamarine vinyl announcement coincided with the song “Would’ve, Could’ve, Should’ve” topping Spotify’s US Viral 50 chart. The track was released as part of Swift’s previous re-recording project Midnights. Its viral popularity shows Swift continues dominating not just through full album releases but also with one-off song drops.
Beyond re-recordings, Swift expanded her empire in new directions this year. She earned an MTV VMA nomination for her short film “All Too Well,” directed a music video for “Bejeweled,” and became the first artist to claim all top 10 spots on the Hot 100 simultaneously.
Swift’s chart numbers and cultural impact remain unprecedented even nearly 15 years into her career. The next few months promise more history-making moments as 1989 arrives with its series of new vinyl editions.
From surprise album announcements to unveiling coveted vinyl variants, Swift consistently finds ways to surprise and excite fans. The aquamarine 1989 vinyl keeps Swift’s name on everyone’s lips while building more anticipation for the full re-recorded project.
It shows her innate understanding of how to play the hits game, giving listeners exactly what they want right when they need it most. For Swifties, the fun is just getting started as they decode clues hinting at what’s next while awaiting the landmark 1989 release.