Streams of Taylor Swift's 1989 Double After 'Taylor's Version' Reveal

Party Text Amelia Jones

[{"selector":"#anim-1f5cf3f7-2abf-4b43-811b-4e5bffefffc7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0.7976104215575432%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Swift's 1989 streams doubled the day after she announced 1989 (Taylor's Version) at her LA show for Eras Tour

[{"selector":"#anim-0368db0e-f5cb-482a-bc05-2fadeb515f49 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(9.685785923003%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Album saw about 14M streams on Thursday post-reveal versus 6M daily before, a 74% increase

[{"selector":"#anim-6ba3c5e8-8208-4436-8825-f371cd211f29 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Hype continued with 10.6M streams Friday and 7.5M Saturday, still above pre-announce numbers

1989 (Taylor's Version) is her 4th re-recorded album after Fearless, Red, and Speak Now versions

[{"selector":"#anim-c2547f35-2730-42b0-9874-79b4a2e431ae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Re-records are Swift's response to Scooter Braun acquiring her masters in 2019, now owned by Shamrock

[{"selector":"#anim-1448ca4a-ac9d-4fb7-bf99-f89b7e2d38ee [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] 1989 is one of Swift's most successful albums, winning 2016 Grammy for Album of the Year with major hits